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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Bog, Hardback, Engelsk)Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising (Bog, Paperback / softback, Engelsk)Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial... Læs mere
Status: Skaffevare (forvent 3 - 8 uger)
