The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
(Bog, Paperback / softback, Engelsk)
Forlag:
Kogan Page Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780749450243
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Beskrivelse
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
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| Forlag | Kogan Page Ltd |
| Forfatter | Erik Du Plessis |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 03-07-2008 |
| Første udgivelsesår | 2008 |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Paperback / softback |
| Forlag | Kogan Page Ltd |
| Sideoplysninger | 256 pages |
| Mål | 234 x 157 x 19 |
| ISBN-13 / EAN-13 | 9780749450243 |