This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making,... Læs mere
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.