Winning with Data and the Athlete Brand

(Bog, Hardback, Engelsk)
Forfatter: Fiona Green



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Beskrivelse

For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Fiona Green
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-04-2026
Første udgivelsesår 2026
Illustrationer 1 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and white; 6 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 194
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 194 pages, 1 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781041207962