Malcolm (Cranfield University McDonald Forfatter
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MBA Marketing (Bog, Paperback / softback, Engelsk)
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Market Segmentation: How to Do it How to Profit from it (Bog, Paperback / softback, Engelsk)
Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.
Levering: Skaffevare (forvent 14 - 30 hverdage)
