Matthew Dixon Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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The Challenger Sale: How To Take Control of the Customer Conversation (Bog, Paperback / softback, Engelsk)Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
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The Jolt Effect: How High Performers Overcome Customer Indecision (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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The Challenger Sale: Taking Control of the Customer Conversation (Bog, Hardback, Engelsk)Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Bog, Paperback / softback, Engelsk)Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Bog, Paperback / softback, Engelsk)Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations.... Læs mere
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The Activator Advantage: What Today's Rainmakers Do Differently (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage
