Peter Mudie Forfatter
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Services Marketing Management (Bog, Paperback / softback, Engelsk)
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Management and Marketing of Services (Bog, Paperback / softback, Engelsk)
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
