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The Management and Marketing of Services

(Bog, Paperback / softback, Engelsk)
Forfatter: Peter Mudie
The Management and Marketing of Services
Forlag: Taylor & Francis Ltd

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Beskrivelse

Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Peter Mudie
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 30-06-1999
Første udgivelsesår 1999
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages
Mål 233 x 156 x 19
ISBN-13 / EAN-13 9780750635943