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The Management and Marketing of Services

(Bog, Hardback, Engelsk)
Forfatter: Peter Mudie
The Management and Marketing of Services
Forlag: Taylor & Francis Ltd

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Beskrivelse

Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Peter Mudie
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 11-09-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 320
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138466814