Richard M.S. Wilson Forfatter
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Strategic Marketing Planning (Bog, Paperback / softback, Engelsk)
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Strategic Marketing Management: Planning, implementation and control (Bog, Paperback / softback, Engelsk)
Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
