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Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
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It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the... Læs mere
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This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how... Læs mere