S M A Moin Forfatter
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Storytelling in Marketing and Brand Communications (Bog, Hardback, Engelsk)
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Storytelling in the Digital Age: Theories, Practice and Application (Bog, Hardback, Engelsk)
It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Creativity in Marketing Education: Storytelling, Imagination and Purpose (Bog, Hardback, Engelsk)
This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Leadership in the Imagination Age: Navigating Unprecedented Possibilities and Moral Challenges (Bog, Hardback, Engelsk)
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. At its core are three navigational frameworks to guide leaders at all levels and across disciplines through purpose, people, performance, possibility, and ethics.
Levering: Kan forudbestilles (Forventes d. 31-07-2026) -
Leadership in the Imagination Age: Navigating Unprecedented Possibilities and Moral Challenges (Bog, Paperback / softback, Engelsk)
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. At its core are three navigational frameworks to guide leaders at all levels and across disciplines through purpose, people, performance, possibility, and ethics.
Levering: Kan forudbestilles (Forventes d. 31-07-2026) -
Storytelling in Marketing and Brand Communications (Bog, Paperback / softback, Engelsk)
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Levering: Skaffevare (forvent 14 - 30 hverdage)
