Waldemar Cudny Forfatter
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City Branding and Promotion: The Strategic Approach (Bog, Hardback, Engelsk)
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Bog, Hardback, Engelsk)
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Amber Tourism: From Attractions and Motivations to Sustainability and Territorial Branding (Bog, Hardback, Engelsk)
This book explores the multifaceted nature of amber tourism, illustrating how amber, both a natural and cultural... Læs mere
Levering: 6 - 9 hverdage
