Business Expert Press Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Digital Privacy in the Marketplace: Perspectives on the Information Exchange (Bog, Paperback / softback, Engelsk)Focuses on privacy issues related to information exchange and use in the online business marketplace. Drawing on published empirical and theoretical research, the book provides a balanced and insightful overview of this topic from both consumers' and businesses' perspectives.
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Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce (Bog, Paperback / softback, Engelsk)The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and... Læs mere
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A Beginner's Guide to Mobile Marketing (Bog, Paperback / softback, Engelsk)Provides a look at mobile strategy and emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter guides the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan.
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Responsible Management Accounting and Controlling: A Practical Handbook for Sustainability, Responsibility, and Ethics (Bog, Paperback / softback, Engelsk)Currently accounting and controlling are little involved in responsible business. This book offers a responsible controlling framework and a 12-step roadmap how management accounting and controlling can be adapted to become a change agent towards responsible business.
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Management Skills for Clinicians, Volume I: Transitioning to Administration (Bog, Paperback / softback, Engelsk)Introduces new healthcare managers to the skills they need to transition and succeed in their managerial roles. More experienced... Læs mere
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Making HR Technology Decisions: A Strategic Perspective (Bog, Paperback / softback, Engelsk)The goal of this book is to help HR decision makers recognise where to capture value from HR technology, learn how to demonstrate that value, and make better implementation decisions.
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Viral Marketing and Social Networks (Bog, Paperback / softback, Engelsk)Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution.
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The Intelligent International Negotiator (Bog, Paperback / softback, Engelsk)Presents strategies, stories, facts, and tools that intelligent international negotiators use in order to succeed in their negotiations worldwide. The unique... Læs mere
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Teaching Ethics Across the Management Curriculum, Volume I: A Handbook for International Faculty (Bog, Paperback / softback, Engelsk)Provides unique insights into the experience of seasoned academics regarding embedding business ethics into their teaching of the practice of management. The book provides faculty in business schools with knowledgeable discourse about the ethical issues within their fields.
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Seeing the Future: How to Build Basic Forecasting Models (Bog, Paperback / softback, Engelsk)Focuses on applied aspects of forecasting rather than theoretical aspects. The book discusses most of the forecasting methods frequently used in business and economics, such as time-series, demand and sales, investment, short-term planning, long-term growth, and regressions.
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Service Design and Delivery: How Design Thinking Can Innovate Business and Add Value to Society (Bog, Paperback / softback, Engelsk)Examines two specific approaches to this service design and delivery: design thinking and societal consideration. In other words, the authors look at service design and delivery from the innovator's viewpoint as well as from the viewpoint of the social entrepreneur.
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Writing Online: A Guide to Effective Digital Communication at Work (Bog, Paperback / softback, Engelsk)Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing. Instead of offering do and... Læs mere
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