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Discusses the concept and process of capital budgeting in a business. The book discusses the capital budgeting techniques for investment appraisal and their utility in practice. It... Læs mere
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Provides an understanding of the problems and promises of public relations research, measurement, and... Læs mere
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Whether you are a seasoned manager who is considering a mid-career change or a college-bound graduate looking at future career in the health science profession, this book offers you a comprehensive, quick glimpse of the health care industry.
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A sales and marketing book that can be used by students as well as selling professionals and their managers as a foundational work to dramatically accelerate business. Some solutions require case study and application while others use new theories based on sound research.
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Provides a blueprint for quality to hospitals, health care organizations, leaders, and frontline workers by providing them with the tools, training, and ideas to address quality within their organization and leverage it to improve the patient experience.
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The need has never been greater to optimize market sensing to generate managerial actions that efficiently and effectively utilize knowledge of emerging consumer needs and competitive threats. This book addresses these urgent concerns.
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Many empirical researchers yearn for an econometric model that better explains their data. Yet these researchers rarely pursue this... Læs mere
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Presents recent developments relevant to the expansion of China as an emerging superpower within the global economy. The book features contemporary... Læs mere
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When success is clearly defined it provides a blueprint for accomplishment. This book focuses on why and how competencies can be used to establish success criteria for an effective talent management strategy and system.
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What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique... Læs mere
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By combining the simplicity of Zen with the simplicity of the rules of good writing, this book... Læs mere
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Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of... Læs mere