Business Expert Press Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Fostering Brand Community Through Social Media (Bog, Paperback / softback, Engelsk)Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics,... Læs mere
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Sales Ethics: How to Sell Effectively While Doing the Right Thing (Bog, Paperback / softback, Engelsk)Presents the latest international research on ethics in business dealings. The author's goal is to help readers develop the skills necessary to operate effectively, and the communication abilities needed to generate wellness in relationships.
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Launching New Products: Best Marketing and Sales Practices (Bog, Paperback / softback, Engelsk)The goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.
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Information Technology Security Fundamentals (Bog, Paperback / softback, Engelsk)The objective of this book is to assist managers in understanding the role of IT Security in their enterprise. The book defines security from an... Læs mere
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Responsible Governance: International Perspectives for the New Era (Bog, Paperback / softback, Engelsk)Deals with perspectives, debates and case studies illustrating the dynamic complexity of corporate governance in global business now and in future. These are pivotal matters with which leaders and stakeholders must become familiar if they are to be successful in the network age.
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A Primer on Corporate Governance: Turkey (Bog, Paperback / softback, Engelsk)Offers an in-depth and comprehensive assessment of corporate governance in Turkey at a cross section in time when the country is going through major... Læs mere
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Executive Compensation: Accounting and Economic Issues (Bog, Paperback / softback, Engelsk)Most compensation for senior executives is performance-based, but this structure leads to charges that it provides executives with incentives to... Læs mere
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Presentation Skills: Educate, Inspire, and Engage Your Audience (Bog, Paperback / softback, Engelsk)A presentation is not a meeting, it's a performance! It's your time to stand up, shine and win over your audience with your ideas and your... Læs mere
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Working Ethically in Finance: Clarifying Our Vocation (Bog, Paperback / softback, Engelsk)A book for those working (or preparing to work) in the financial sector - to encourage and help them clarify their personal values, and to identify a... Læs mere
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Forecasting Fundamentals (Bog, Paperback / softback, Engelsk)A book for everyone who wants to make better forecasts. It is not about mathematics and statistics. It is about following a well-established forecasting process to create and... Læs mere
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Creating Effective Sales and Marketing Relationships (Bog, Paperback / softback, Engelsk)Demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the... Læs mere
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Social Media Ethics Made Easy: How to Comply with FTC Guidelines (Bog, Paperback / softback, Engelsk)Takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is... Læs mere
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