Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it... Læs mere
Series Information An interactive approach to learning, this series provides everything a student needs for Foundation studies across... Læs mere
Reflects the rapid move towards international standards over the years. This book provides a comprehensive examination of financial accounting practices in all major - and... Læs mere
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this... Læs mere
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the... Læs mere
Fully adapted for the Europe, Middle East and Africa market, this title delivers a treatment of microeconomics. Aimed directly at upper level undergraduate students and graduate... Læs mere
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of... Læs mere