"Parts of chapters 5 and 6 were previously published as Even swaps: a rational method for making trade-offs in Harvard Business Review. Parts of Chapter 10 were previously published as The hidden traps in decision making in Harvard Business Review"--Title page verso.
Competitive success depends on learning, but most people, including professionals in leadership positions, are not very good at it. This book shows how companies that... Læs mere
Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.