Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
Green and Sustainable Finance offers a comprehensive guide to green and sustainable principles and practice in banking, investment and insurance.
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.
Develop strategies and drive value by unlocking the competitive advantages of procurement with this essential guide to sustaining your procurement performance.
Improve the performance and wellbeing of your workforce through psychological strategies and expert insights that will improve happiness at work.
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Providing all the research, models and theory needed for an HR master's degree and the examples and context necessary to excel as an HR professional.
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Understand the practical steps to apply the right technological strategies for your hospitality business to ease staff and management pain points, increase efficiency and profitability and heighten the guest experience.
Use this practical guide to deliver value to the business as an L&D professional and equip employees with the skills they need to succeed in a constantly changing world of work.