Uncover practical insights and winning strategies that will allow you to lead successful negotiations with confidence and finesse
Understand the fundamentals of the assessment and verification of vocational learning with this complete overview of the principles and practices involved.
Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Harness data within the supply chain using this accessible guide on how to examine, evaluate and apply business analytics models.
Achieve greater business growth using this practical guide to develop your team into a high performing group rather than a group of disparate individuals.
Explore the future and application of circular operations so that you can build a roadmap towards a circular supply chain.
Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
Use this practical guide to build the skills and knowledge to manage multiple projects at once.
Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.