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Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
Use this practical guide to design and implement an HR operating model that will support and develop the workforce and drive business performance.
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
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Learn the essentials of hospitality and tourism operations, and develop the practical and interpersonal skills needed for working in the industry, with this undergraduate textbook.
Gain a complete understanding of how to develop all the key areas of the HR function with this one-stop shop handbook by the UK's bestselling HRM author.
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
Understand the practical skills and contemporary challenges for managing food and beverage operations in the tourism, hospitality and events industries, with this undergraduate textbook.
Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.
Perform more effectively with this easy-to-understand guide which will help you be more efficient and productive.
Discover the key to building an operational risk management framework that protects your organization from increasing operational threats and losses.