Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.
Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world.
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
Build leadership development programmes that deliver lasting value with this practical guide featuring best practice from experts in the field.
Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
Improve your lateral thinking skills, boost the creativity of your team and kick start innovation in your organisation.
Gain competitive advantage by taking a people-focused approach to organization development.
Improve employee engagement, productivity, happiness and health with this practical toolkit.
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.