Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Make better organizational decisions using data and evidence from sources both inside and outside your business
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.
Understand how technologies such as artificial intelligence, machine learning and automation as well as analytics can improve talent acquisition and recruitment.
Learn the fundamentals of financial accounting and performance appraisal with this accessible, internationally focused textbook written specifically for non-accounting students.
Lead a more fulfilling work life with 52 inspiring insights for improving your wellbeing throughout the year.
Transform your luxury brands' culture and practices and become authentically sustainable whilst continuing to grow.
Learn how to initiate and manage a corporate venturing programme successfully to realize financial and strategic growth for your organization.
Learn how to prioritize threats, implement a cyber security programme and effectively communicate risks.
Discover the psychological insights, strategies and opportunities that will allow you to Reinvent Yourself and reach your full potential.
From an evolving political landscape to unprecedented global events, implement robust systems to help mitigate supply chain risks and ensure resilience with this essential guide.