Kogan Page Ltd Forlag
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Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust (Bog, Paperback / softback, Engelsk)
Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.
Levering: 6 - 9 hverdage -
Introduction to Hospitality and Tourism Management: A Contemporary Approach (Bog, Paperback / softback, Engelsk)
Learn the essentials of hospitality and tourism operations, and develop the practical and interpersonal skills needed for working in the industry, with this undergraduate textbook.
Levering: 6 - 9 hverdage -
Armstrong's Handbook of Human Resource Management Practice: A Guide to the Theory and Practice of People Management (Bog, Paperback / softback, Engelsk)
Gain a complete understanding of how to develop all the key areas of the HR function with this one-stop shop handbook by the UK's bestselling HRM author.
Levering: 6 - 9 hverdage -
Digital Marketing Strategy: An Integrated Approach to Online Marketing (Bog, Paperback / softback, Engelsk)
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
Levering: 6 - 9 hverdage -
A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business (Bog, Paperback / softback, Engelsk)
Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.
Levering: 6 - 9 hverdage -
Make Your Brain Work: Perform at a Higher Level (Bog, Paperback / softback, Engelsk)
Perform more effectively with this easy-to-understand guide which will help you be more efficient and productive.
Levering: 6 - 9 hverdage -
Fundamentals of Operational Risk Management: Understanding and Implementing Effective Tools, Policies and Frameworks (Bog, Paperback / softback, Engelsk)
Discover the key to building an operational risk management framework that protects your organization from increasing operational threats and losses.
Levering: 6 - 9 hverdage -
Advanced Marketing Analytics: Transform Data into Insights (Bog, Paperback / softback, Engelsk)
Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.
Levering: 6 - 9 hverdage -
The Talent Advantage: Developing Your Workforce to Drive Innovation and Business Results (Bog, Paperback / softback, Engelsk)
Discover how making talent a core part of your organizational strategy can improve business performance and boost results.
Levering: 6 - 9 hverdage -
Neuromarketing: Practical Insights for Improving Customer Engagement (Bog, Paperback / softback, Engelsk)
Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.
Levering: 6 - 9 hverdage -
Artificial Intelligence for HR: Use AI to Support and Develop a Successful Workforce (Bog, Paperback / softback, Engelsk)
Confidently understand and use AI to recruit and develop a successful workforce to thrive in the future world of work with the third edition of this best-selling practical guide.
Levering: 6 - 9 hverdage -
Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting (Bog, Paperback / softback, Engelsk)
Learn the essential tools and methodologies for conducting research and producing quality academic work in the fields of tourism, hospitality, leisure studies and events.
Levering: 6 - 9 hverdage
