Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.
Use this practical guide to develop a culture of inclusion and coach a diverse workforce to enable all employees to flourish.
Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.
Design and implement a strategic workforce plan to meet your business goals with this practical guide written for senior HR practitioners.
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.
Learn how to plan, design and deliver sustainable events, while considering and measuring the long-term impacts to meet the triple bottom line (TBL) of people, planet and profit.
Ensure the safe and legal operation of your fleet and comply with new rules and processes with this comprehensive and highly regarded guide for the UK's transport and haulage sector.
Grasp the complexities of the modern supply chain and pinpoint opportunities for growth in the digital age with this essential guide to supply chain transformation.
Use this practical book to identify how AI can be used to drive productivity, performance and innovation in the workforce.
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students