Kogan Page Ltd Forlag
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Market Research in Practice: A Comprehensive Guide to Customer Insight and Market Understanding (Bog, Paperback / softback, Engelsk)
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Levering: 6 - 9 hverdage -
Leading Enterprise AI Programs: Optimize AI Teams for Value Creation (Bog, Paperback / softback, Engelsk)
Develop AI solutions that create real business value with this guide to leading a successful enterprise AI program.
Levering: 6 - 9 hverdage -
Social Media Marketing: Digital Marketing in a Networked World (Bog, Paperback / softback, Engelsk)
Learn the theory and practice of social media marketing and social media management success with this textbook.
Levering: 6 - 9 hverdage -
Innovation Management: Principles and Strategies for Value Creation (Bog, Paperback / softback, Engelsk)
Develop a comprehensive understanding of innovation management through a combination of theoretical insights, practical tools and real-world examples with textbook for upper-level undergraduate, postgraduate and MBA students.
Levering: Kan forudbestilles (Forventes d. 03-11-2026) -
Making Business Child's Play: How to Build a Winning Brand (Bog, Paperback / softback, Engelsk)
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Levering: 6 - 9 hverdage -
Contemporary Issues in Tourism and Hospitality: Theory, Trends and Practical Approaches (Bog, Paperback / softback, Engelsk)
Understand the key issues and trends impacting the travel industry, including overtourism, globalization, dark heritage tourism, wellness tourism and hospitality, and the future of metaverse travel, in this practitioner-informed textbook.
Levering: Kan forudbestilles (Forventes d. 03-12-2026) -
Strategic Sustainability: A Pragmatic Blueprint for Responsible Business (Bog, Paperback / softback, Engelsk)
Learn how you can adopt a realistic and strategic approach to sustainability in order to prioritize organizational success and sustainable change.
Levering: 6 - 9 hverdage -
Successful Change Communication: How to Inform, Involve and Inspire Employees (Bog, Paperback / softback, Engelsk)
Plan and deliver effective change communication that enables you to successfully guide an organization through any type of change whilst keeping employees informed, involved and inspired.
Levering: 6 - 9 hverdage -
High-Impact HR: How to Add Business Value as a People Professional (Bog, Paperback / softback, Engelsk)
Use this practical toolkit to help drive business value as a HR professional and simplify complexity, build capability and deliver measurable outcomes for your people and business.
Levering: 6 - 9 hverdage -
50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People (Bog, Paperback / softback, Engelsk)
Equip yourself with these tried and tested tools and techniques to use at every stage of the coaching process to improve performance.
Levering: 6 - 9 hverdage -
Fashion Marketing: Strategies, Trends and Innovation (Bog, Paperback / softback, Engelsk)
Understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion, with this undergraduate textbook.
Levering: 6 - 9 hverdage -
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns (Bog, Paperback / softback, Engelsk)
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
Levering: 6 - 9 hverdage
