Understand the practical skills and contemporary challenges for managing food and beverage operations in the tourism, hospitality and events industries, with this undergraduate textbook.
Learn how to analyse critically how sustainable a company's communications and brand is, and how to create a sustainable marketing plan, with this postgraduate textbook,
Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.
From Blockbuster's fall to Netflix's rise, the high-stakes battles shaping the future of media are far from over. Streaming Wars reveals the power plays, deals and cultural shifts that transformed entertainment forever.
Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.
Develop a people-centric approach to employee communication to drive engagement, retention and staff performance.
Covering all elements of the Certificate of Professional Competence (CPC) exam syllabus for freight transport, this study guide is a comprehensive resource for aspiring and current transport managers preparing for the Certificate of Professional Competence examination.
Take control of your own workplace happiness story, with this guide to helping you ensure that you're in the very best job in the very best organization.
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.
Cut through the hype with this essential guide for any business professional looking to improve their organization's efficiency through technology.