Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.
Develop the skills to stop AI-powered cyberattacks and leverage AI to improve your existing cybersecurity strategies.
Discover how to take a proactive approach to sourcing and recruitment to build a high-quality talent pipeline and maintain competitive advantage.
Use this step-by-step guide to prepare, design and implement a simplified data governance programme built to meet the needs of your organization.
Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.
With this postgraduate textbook, understand the environmental and social challenges companies manage when they transform their supply chains to become more sustainable.
Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.
Use this fully updated CIPD textbook to understand the theory and practice of the developments that are shaping the world of work.
Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.
Understand how brands can thrive by tapping into changing consumer behaviours, creating places for community and brand fandoms to flourish and connecting the digital and physical customer experiences.
Integrate advanced technologies and sustainable practices with this essential guide to embracing digitalization as a tool for sustainable growth.
Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.