Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands
(Bog, Paperback / softback, Engelsk)
Forlag:
Kogan Page Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781398624054
- Se flere detaljer ▼
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Beskrivelse
Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.
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| Forlag | Kogan Page Ltd |
| Forfatter | Kent Le |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 03-02-2026 |
| Første udgivelsesår | 2026 |
| Originalsprog | United Kingdom |
| Sideantal | 336 |
| Indbinding | Paperback / softback |
| Forlag | Kogan Page Ltd |
| Sideoplysninger | 336 pages |
| Mål | 238 x 170 x 23 |
| ISBN-13 / EAN-13 | 9781398624054 |