Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Explore the most significant cyber attacks in recent years and get exclusive insight into hackers' techniques, the dramatic consequences and the lessons we should all learn from them.
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Understand the systems, planning and implementation of transport and warehouse logistics through practical guidelines, tools, worked examples and full colour illustrations.
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
Get guidance on how to set the agenda for developing operations capabilities; know what you should expect from your middle managers; and find new ways of facilitating operations improvement.
Deliver effective change management as an internal or external consultant with this complete guide.
Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.
Get the latest commentary and advice on HR issues facing all employers with this complete resource.
Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.
Improve resilience, motivation and productivity in your workplace by drawing upon these ready-to-use, tried-and-tested resources.