Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
Align project outcomes to the wider strategic goals of your organization with this guide that brings together case studies from leading project professionals.
Green and Sustainable Finance offers a comprehensive guide to green and sustainable principles and practice in banking, investment and insurance.
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.
Understand the power of AI and use it to gain a competitive advantage for your business.
Develop strategies and drive value by unlocking the competitive advantages of procurement with this essential guide to sustaining your procurement performance.
Improve the performance and wellbeing of your workforce through psychological strategies and expert insights that will improve happiness at work.
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Providing all the research, models and theory needed for an HR master's degree and the examples and context necessary to excel as an HR professional.
Develop the skills and capabilities to maintain high performance, deliver exceptional customer value and drive profitable growth.
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.