Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.
Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.
Discover how making talent a core part of your organizational strategy can improve business performance and boost results.
Discover how making talent a core part of your organizational strategy can improve business performance and boost results.
Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.
Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.
Confidently understand and use AI to recruit and develop a successful workforce to thrive in the future world of work with the third edition of this best-selling practical guide.
Confidently understand and use AI to recruit and develop a successful workforce to thrive in the future world of work with the third edition of this best-selling practical guide.
Learn the essential tools and methodologies for conducting research and producing quality academic work in the fields of tourism, hospitality, leisure studies and events.
Learn the essential tools and methodologies for conducting research and producing quality academic work in the fields of tourism, hospitality, leisure studies and events.
Understand the practical skills and contemporary challenges for managing food and beverage operations in the tourism, hospitality and events industries, with this undergraduate textbook.
Learn how to analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan, with this postgraduate textbook,