Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Build an HR strategy that leverages the potential of digital transformation and new technologies to improve employee and business performance.
Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Ally humans with technology to develop an agile, future-proof and superpowered workforce.
Adopt new supply chain practices and ways of thinking with this thoroughly researched cross-industry manual for collaboration.
Serves as your indispensable guide to dealing with and understanding physical and mental health problems at work in the UK.
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
Understand the links between supply chain and finance by connecting supply chain financial tools and supply chain financial, social and environmental performance.
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.