Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.
Transform the way you think about money in this easy-to-use, jargon-free guide which busts commonly held financial myths, helping you to get the most of your cash in today's digital world.
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Explore the most significant cyber attacks in recent years and get exclusive insight into hackers' techniques, the dramatic consequences and the lessons we should all learn from them.
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Understand the systems, planning and implementation of transport and warehouse logistics through practical guidelines, tools, worked examples and full colour illustrations.
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
Get guidance on how to set the agenda for developing operations capabilities; know what you should expect from your middle managers; and find new ways of facilitating operations improvement.
Deliver effective change management as an internal or external consultant with this complete guide.