Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Use this practical guide to develop flexible working policies and practices that drive employee engagement, improve talent acquisition and retention, reduce workplace stress and boost business performance.
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.
Call the shots, run the show and be in charge of your own life with this energizing and helpful guide to starting your own business.
Use this practical guide to implement HR processes that benefit both employees and the business as a whole and develop essential skills for HR professionals.
Get innovation back on track in your company with this antidote to fads and incrementalism by refocusing on getting ideas to take root using courage, empathy and imagination.
Explore how the future of human work enhanced by machines will open the door to a new golden age of innovation, discovery, operational efficiency and opportunity.
Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Enable employees to harness the power of new and emerging learning technologies to improve staff development, productivity, engagement and knowledge retention.
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.