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Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
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Learn how to apply neuroscience efficiently in L&D using this practical, evidence-based guide.
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Use this practical guide to think differently about learning and gain insights from outside the business to drive employee performance.
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Deliver successful corporate deals and M&As in the age of digital transformation with inspiring examples, takeaways and insights from top dealmakers.
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Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
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Move beyond traditional planning to build and maintain competitive advantage and deliver sustainable performance in the often bewildering business environment of today.
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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
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Use this practical guide to develop a learning strategy that encourages a culture of continuous improvement and drives business success.
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Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.
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Use this practical guide to coach employees through times of business change.
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Gain a thorough understanding of the key HR topics which affect employees and the overall business with this comprehensive textbook.
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Excel at human resource management studies and prepare for a role as a people professional with this bestselling textbook.