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Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
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Use this practical textbook to understand what sustainable HRM is, how to implement it and what the benefits are for employees, organizations, the environment and society.
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Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.
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Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.
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Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.
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Develop your leadership skills and find out how to become a leader people want to work with in this essential pocket guide by world leading leadership expert John Adair.
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Understand how to build a culture of belonging, embrace diversity and achieve real inclusion as an individual, a team and an organization with this practical guide.
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Embrace setbacks as opportunities for growth and learn to overcome challenges in business and life.
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Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.
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Use this practical guide to take a data-driven approach to workforce planning and continuously analyse the organization to allow the business to meet its strategic objectives.
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Gain the knowledge and skills you need to create an effective L&D strategy with this essential guide from the HR Fundamentals series.