Undertake a research project for the first time with this guide which focuses on the organisation as the most important part of business research and makes the subject enjoyable and accessible to all.
Become an outstanding catalyst for effective change through leadership of yourself, your project, and your organisation.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Go behind the scenes at Tesco and learn from the success of the world's leading retail loyalty scheme.
Get practical advice and expert insights into tackling the challenges of public sector management.
Attract, approach and retain new talent using best practice advice on how to manage the recruitment process from start to finish.
Learn how journalism can flourish in a new communications age.
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.