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Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
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Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
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Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.
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Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
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Go behind the scenes at Tesco and learn from the success of the world's leading retail loyalty scheme.
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Get practical advice and expert insights into tackling the challenges of public sector management.
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Attract, approach and retain new talent using best practice advice on how to manage the recruitment process from start to finish.
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Learn how journalism can flourish in a new communications age.
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Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
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Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
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Use mindfulness in coaching to solve issues including stress management, employee engagement and work-life balance with this complete guide.
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Understand the factors that shape successful deals with this unique assessment of M&A activity complete with actionable merger strategies.