Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.
Become a partner the smart way using this definitive guide to having it all - professional success and a life outside of work.
Learn how to take control of the future, lead innovation and create success.
Get everything you need to deal with both practical and theory tests in the UK with this unique ten-step method to teach anyone how to drive.
Learn how to develop a clear and calm way to be more creative, gain greater focus and reclaim productivity.
Understand the basics of data - how to collect, analyse, present and apply it - and give your career a valuable, cutting-edge boost with this engaging and easy-to-read beginner's guide.
Design and implement a sustainable knowledge management framework with practical guidance from the internationally recognised standard ISO 30401.
Get that competitive edge in your career with essential social media and web content skills.
Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.
Futureproof your skills and take control of your career path with this smart and practical guide to surviving and thriving in an era of disruption.
Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.