Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.
Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
Build and execute resilient risk strategies to manage the business impact of climate change and maximize new opportunities.
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Support your employees and reduce burnout in the organization with this practical guide.
Use this textbook to understand how and why to align people management strategies with organisational objectives.
Use this practical guide for HR, OD and management professionals to support effective organizational change.
Gain insights into the emerging challenges faced by humanitarian logistics practitioners with suggestions for best practice from world-leading experts and academics.
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Understand the theory and practice of the business and leadership skills needed for success in the workplace with this definitive textbook.
Gain a thorough grounding in the theory and practice of UK employment law with this definitive guide.