Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.
Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
Use this practical guide to develop a learning strategy that encourages a culture of continuous improvement and drives business success.
Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.
Gain a thorough understanding of the key HR topics which affect employees and the overall business with this comprehensive textbook.
Excel at human resource management studies and prepare for a role as a people professional with this bestselling textbook.
Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.
Tackle and debunk the most pervasive myths about work and the workplace to help you get the most out of your career and organization.
Understand the myths, fads and misconceptions surrounding leadership and get an entertaining view of how to avoid them to become a better leader.
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Incorporate representation and inclusivity into every stage of the marketing process, to create meaningful marketing initiatives that truly connect with customers and reflect your brand's values.