Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Understand the theory and practice of all aspects of international HRM with this textbook which covers cross-cultural HRM, comparative HRM and international HRM.
Gain the knowledge and skills you need to create an effective L&D strategy with this essential guide from the HR Fundamentals series.
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
Equip yourself with the knowledge and skills to plan, implement and assess an effective reward strategy with this essential guide from the HR Fundamentals series.
Equip yourself with the knowledge and tools to build, drive and measure employee engagement with this essential guide from the HR Fundamentals series.
Understand how to plan, implement and manage an effective employee relations strategy with this essential guide from the HR Fundamentals series.
Get on top of your tax returns with the only book on the market which advises on how to complete self-assessment tax returns and provides a range of tax saving tips.
Embrace setbacks as opportunities for growth and learn to overcome challenges in business and life.
Use this practical guide to develop HR policies and activities for hybrid working which support business and employee development across office and remote locations.
Successfully design and implement a robust, ethical and environmentally sustainable sourcing strategy to improve business margins and provide a competitive advantage.
Master transitions and guide your organization through change with this practical toolkit to thriving in uncertainty.