The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote ... (Bog, Paperback / softback, Engelsk)

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

(Bog, Paperback / softback, Engelsk)
Forfatter: Mike Stevens

Forlag: Kogan Page Ltd

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Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

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Forlag Kogan Page Ltd
Forfatter Mike Stevens
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-05-2022
Første udgivelsesår 2022
Originalsprog United Kingdom
Sideantal 224
Indbinding Paperback / softback
Forlag Kogan Page Ltd
Sideoplysninger 224 pages
Mål 156 x 234 x 17
ISBN-13 / EAN-13 9781398605428