Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Harness data within the supply chain using this accessible guide on how to examine, evaluate and apply business analytics models.
Harness data within the supply chain using this accessible guide on how to examine, evaluate and apply business analytics models.
Achieve greater business growth using this practical guide to develop your team into a high performing group rather than a group of disparate individuals.
Achieve greater business growth using this practical guide to develop your team into a high performing group rather than a group of disparate individuals.
Explore the future and application of circular operations so that you can build a roadmap towards a circular supply chain.
Explore the future and application of circular operations so that you can build a roadmap towards a circular supply chain.
Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.
Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.