Globalization of Consumer Markets: Structures and Strategies (Bog, Hardback, Engelsk) af Erdener Kaynak
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Globalization of Consumer Markets: Structures and Strategies

(Bog, Hardback, Engelsk)
Forfattere: Erdener Kaynak, Salah Hassan
Globalization of Consumer Markets: Structures and Strategies
Forlag: Taylor & Francis Inc

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Beskrivelse

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Erdener Kaynak, Salah Hassan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-05-1994
Første udgivelsesår 1994
Fagredaktør Salah S. Hassan, Erdener Kaynak
Originalsprog United States
Sideantal 356
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 356 pages
Mål 229 x 152
ISBN-13 / EAN-13 9781560244295