Globalization of Consumer Markets: Structures and Strategies (Bog, Paperback / softback, Engelsk) af Erdener Kaynak
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Globalization of Consumer Markets: Structures and Strategies

(Bog, Paperback / softback, Engelsk)
Forfattere: Erdener Kaynak, Salah Hassan
Globalization of Consumer Markets: Structures and Strategies
Forlag: Taylor & Francis Ltd

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Beskrivelse

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Erdener Kaynak, Salah Hassan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-05-2016
Første udgivelsesår 2016
Fagredaktør Salah S. Hassan, Erdener Kaynak
Originalsprog United Kingdom
Sideantal 356
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 356 pages
Mål 156 x 267 x 22
ISBN-13 / EAN-13 9781138991941