Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firm... (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Handbook of Market Segmentation: Strategic Targeting for...

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

(Bog, Paperback / softback, Engelsk)
Forfatter: Art (Nova Southeastern University Weinstein
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
Forlag: Taylor & Francis Inc

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Art (Nova Southeastern University Weinstein
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-04-2004
Første udgivelsesår 2004
Originalsprog United States
Sideantal 260
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 260 pages
Mål 215 x 154 x 14
ISBN-13 / EAN-13 9780789021571