Healthcare Relationship Marketing: Strategy, Design and Measurement (Bog, Hardback, Engelsk) af Ira J. Haimowitz

Healthcare Relationship Marketing: Strategy, Design and Measurement

(Bog, Hardback, Engelsk)
Forfatter: Ira J. Haimowitz

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Beskrivelse

Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ira J. Haimowitz
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-03-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 260
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 260 pages
Mål 242 x 178 x 23
ISBN-13 / EAN-13 9780566092176