Improving the Performance of Sponsorship (Bog, Paperback / softback, Engelsk) af Ardi (Henley Business School Kolah
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Improving the Performance of Sponsorship

(Bog, Paperback / softback, Engelsk)
Forfatter: Ardi (Henley Business School Kolah
Improving the Performance of Sponsorship
Forlag: Taylor & Francis Ltd

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Beskrivelse

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ardi (Henley Business School Kolah
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-06-2015
Første udgivelsesår 2015
Illustrationer 50 Tables, black and white; 36 Line drawings, black and white; 2 Halftones, black and white; 38 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 350
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 350 pages, 50 Tables, black and white; 36 Line drawings, black and white; 2 Halftones, black and whi
Mål 236 x 158 x 19
ISBN-13 / EAN-13 9780415637893